MERCEDES MERCHANDISE E-SHOP MVP, 2021
Mercedes wanted to launch their premier B2C web shop to test and learn about this new business model in anticipation of their goal of 50% of all sales becoming online by the year 2030.
PROJECT SUMMARY
Planning, setup and running of MVP accessories web shop for Mercedes.
Mercedes is aiming to digitise in line with macro-economic trends across the industry. One of their headline strategic targets is to digitise sales with 50% coming from the online channel by 2030. Therefore their goal has been to create an MVP web shop for their accessories centre comprising 12000 SKUs. We assisted this in the goal-setting, MVP planning and realisation of this web shop's first iteration.
